The latest Swedish House Mafia performance took place during MTV VMAs (we talked about it here). Indeed, they introduced a little teaser of their next track: a collaboration with The Weeknd. But now everyone talks about a new partnership: the one with IKEA.
The Swedish company will launch a new collection of furniture with the most important trio of electronic music. These exclusive furnishing pieces will have a specific concept: emphasizing the creativity inside the home environment.
IKEA says that the role of music is fundamental in a home, both for producers and fans. Therefore, the Swedish House Mafia x IKEA collection will be a foundation to stimulate the exploration of customer’s creativity.
The whole collection will be composed of products that will help the creative workflow. The design will convey fun, playing, and mood to canalize creativity.
Anyone will be able to buy the Swedish House Mafia x IKEA collection from September 2022.