The Dutch DJ and producer marks the first collaboration in the music world for Replay.
The agreement between Replay and Martin Garrix plans to produce an exclusive capsule collection for the next three years until June 2026. The brand is currently present throughout Europe, the Middle East, Asia, Latin America and Africa, totaling more than 50 countries, and the distribution network includes more than 4,000 points of sale.
It’s not the first time that a DJ/producer has decided to collaborate with a clothing brand. You may remember the collaboration between Avicii and Ralph Lauren in 2012, where he became the brand ambassador. Many times, notable figures in the dance music world have chosen to launch their own clothing lines and sometimes they also offer exclusive pieces (as seen with the exclusive Armin Van Buuren T-Shirt).
Martin has said:
” I am very proud to be Replay’s new ambassador. We have known each other for a long time and they always make me feel at home. We are working on exciting projects that I can’t wait to share with everyone”