The Avicii Arena in Sweden unveils an innovative payment method where customers can purchase merchandise.
People can now buy Avicii-themed items and pay with their emotions. This initiative is part of the Break The Silence campaign aimed at promoting the mental health of young individuals. The store, accessible during event nights, offers a range of exclusive items, including a limited-edition cap. To make a purchase, customers can scan a QR code and answer questions related to their emotional state.
Avicii, the 2023 edition of “Together for a Better Day.”
Established in May 2021 through a collaboration between the Tim Bergling Foundation, Trygg-Hansa, BAUHAUS, and ASM Global, the Avicii Arena is a tribute to the late Tim Bergling (discussed here).
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