MTV Video Music Awards (MTV VMAs) debut in the Metaverse with a virtual game on Roblox.
Such a new experience will guide a new category that MTV just added to this year’s show; the best music performance in the Metaverse. VMA Experience will comprise three games, one every Friday until the final award ceremony on 28 August. Players can vote for the best performance in the Metaverse in these games by collecting tokens during the MTV experience.
Metaverse is a term to describe virtual worlds in which people can use digital avatars to work, purchase things, and play. Many artists have used and used such technology. For instance, BTS, Charli XCX, Diplo, and Steve Aoki organized concerts on virtual platforms such as Fortnite, Minecraft, and Roblox. Finally, MTV, together with Paramount Media Networks, created the VMA experience on Roblox to reach the youngest generations and promote the network’s interest toward a generation every day more connected than ever.
Here is a screenshot from the MTV VMAs Metaverse.