The launch of the new label made by Swedish House Mafia was announced through a newsletter that, after asking the user to click on a “superhuman” themed Captcha, takes us to the minimalist site of the new label.
This is how the Swedish trio welcomes users to this new musical container from which, we hope, more gems will come out in the coming months and years. One of the first tracks that could be released under this new label might be “No Enemies” by Steve Angello & Sebastian Ingrosso, premiered by Axwell at the Ultra Music Festival 2025. On the site, there are some musical ‘projects’ that do not reveal the names of the artists, the titles of the tracks, or even the release date.
In short, the Swedish House Mafia knows how to create hype!
The newsletter states that Superhuman will be a creative space, a platform for those who want to create, and of course, it will be the new home of the Swedish trio.