Break This Habit by Oliver Heldens will be out this Friday and distributed by Heeldeep Records in collaboration with Payback Records. All profits will go to charities that support those affected by COVID-19 and those fighting addiction.
Reggae and off-beat sounds, mixed with bass and melodies typical of the style to which Oliver has accustomed us; all accompanied by the warm and powerful voice of Kiko Bun, a Londonese reggae singer who gives us a track with summer flavors, but at the same time with a melancholy cut.
Payback Records is a joint venture between Big Beat / Atlantic Records, who will donate all the proceeds of this single to charity. The label is funding organizations focused on providing necessities for frontline health care workers, as well as providing support to Shatterproof, Caron, and Safe Project. These three charities address American dependency during this epidemic.
Break This Habit begins to come to life in 2018 actually, when the Dutch producer is in the studio with Bun, during a creative session, in which a fresh and summer track was already being defined, full of contamination from reggae, tribal, and dance; The theme of the track, focused on the fight against bad habits, fits perfectly with the current period according to Heldens, and that’s why he expects to raise a lot of funds with this initiative.
Oliver Heldens, which stands out for its sound that combines house and future sounds, in a unique combination, has billion of listeners. In addition to being considered one of the most talented producers in the world and also one of the most beloved, last year, Oliver ended up at the seventh place of Top 100 DJ Mag. He played in front of about 2 million fans during his 130 events around the world, including festivals such as Coachella, Lollapalooza, EDC, Tomorrowland, Ultra, and many others.