Coca-Cola is ready to bring us into a new world!
After acquiring the Dreamworld limited edition, you can scan the packaging with your smartphone and log in to the Coca-Cola Creations Hub. So you will unblock a series of music experiences for the occasion. Among them, there also is the collaboration with Tomorrowland.
According to a press statement, the company aims to “evoke the boundless creativity of the human imagination with the unique taste of Coca-Cola.” It addresses Gen Z.
It is not the first time Coca-Cola has gotten close to the EDM world. A few months ago, we discussed the Coca-Cola Limited Edition created in collaboration with Marshmello.